What's your brand story? What are the best ways of sharing it, and where do we start the conversation? And why will anyone care, anyway?
PR professionals act as the conduit between a brand and its audience.
Metaphorically, think of us as alternately firestarters and firefighters. Sometimes we ignite and fan the flames of publicity, and at other times we control and extinguish them.
From coming up with a creative idea with which to spark a campaign, to knowing the best contact to approach with a pitch, today's communication gurus manage the whole process of modern storytelling, from start to finish.
Using the canvas of modern media, PR activity plays out across traditional and digital platforms to paint a picture of your brand and develop a narrative. If successfully executed, the resulting engagement will inspire meaningful action on the part of your audience - usually driving brand loyalty, increasing sales, or inspiring a related action - perhaps the ongoing sharing of your story.
Put simply, PR is the art of storytelling, in all its various forms.