{corporate reputation}

corporate experience

Corporate communications serve to strengthen and protect the identity and reputation of the core organisation, and build favour among stakeholders.

 

Successfull internal and external communication is the prime aim of our corporate communications, ensuring that employees, customers, suppliers, partners and the public have trust in your company, and its products or services.

Our general remit in the corporate communications space is sharing your brand story in an interesting yet responsible way. We achieve this by building a brand voice and identity, based around what is appropriate for the business in question. We consider who or what is newsworthy, why the story is relevant, and how best to engage the audience. 

 

Our day to day tactics can include business profiling - putting senior executives forward as case studies, or for comment on topical industry issues. We also draft press releases, distribute video content, leverage relationships with key journalists and manage incoming media requests. Bigger campaigns might involve brand partnerships, events or corporate social responsibility initiatives.

 

Furthermore, we manage the social identity of the brands we consult to. With the internet representing a 24/7 publication platform, we monitor the key digital platforms and can flag and respond to issues quickly. 

 

Holiday Inn
Holiday Inn

Creating a hotel reception, lobby and room made entirely from plastic room key cards, to communicate a global rebrand for Holiday Inn.

Naked Wines Australia
Naked Wines Australia

Global CEO, Luke Jecks interview in CEO Magazine.

ALDI
ALDI

Executive profiling of Tom Daunt, ALDI Australasia CEO.

PPG Industries
PPG Industries

Working with the ANZ HR team to audit the workforce and devise a CSR strategy, appropriate to the business.

RAC
RAC

Drafting an annual executive report on behalf of this motor rescue organisation.

Aviva Insurance
Aviva Insurance

Promoting business insurance for SMEs via a business diversification story.

British Airways
British Airways

'Great Britons' campaign in association with celebrity ambassadors from the worlds food, art and screen.

Club Med
Club Med

Corporate rebranding of Club Med from appealing to 20 something singles, to discerning families and couples, epitomised by the opening of a former Relais & Chateaux site at Guilin, China.

Emmi
Emmi

Conveying the excellence and premium nature of Emmi's Swiss Dairy Products.

Please note that Hennessy & Co. Pty Ltd makes no claim to the copyright or IP rights of the campaigns detailed on this page, which belong to the associated brands, journalists, media and agencies involved in their production and/ or publication. They are shared only in the capacity of fair use.