With a proliferation of well populated digital platforms in existence, the number of ways for brands and corporates to reach consumers has never been greater. However, many consumers view corporate social sites as a direct line to customer care teams, and consequently post messages, images and videos that can be negative or damaging. With digital, increased opportunity for reward goes hand in hand with higher levels of risk.
Due to the visibility and longevity of digital, and the opportunity for consumers to self publish and share, it's vital that this area of engagement is professionally managed.
While we don't offer a full suite of highly specialist digital services, we can provide comprehensive assistance with the nuts and bolts. This includes weekly community management, community growth, brand voice development, partnerships, issues and crisis responses and help with the creation of paid content for social media.